So while waiting for my laundry to dry I was browsing through some old posts over at Sociological Images and came across this particular post from November 2008
Using sex to sell the most unlikely things
Now forgive me, as I am about two years behind the times here, but I think we can all agree on the ridiculousness of using scantily clad women to sell canned mushrooms, or of sexualizing sea monkeys. And the archery ad just makes me wanna laugh my ass off. C'mon seventies, you weren't even trying to hide your objectification of women.
However, my focus is on the thoroughly disturbing first ad, from a Belgian Men's magazine:
What. The. Fuck. (Sorry Grandma but in this case, I think it's called for.)
This ad is supposed to promote organ donation? Our basic message here is "See this chick? She's HOT. We all know what organ you really want to put in her, but maybe you can settle for a kidney. That's *kind* of like getting to do her."
I threw up in my mouth a little.
Instead of taking the logical marketing conclusion and NOT dehumanizing and objectifying a woman in need (I'm guessing from her lack of any noticeable body weight that she must be suffering from advanced kidney or liver failure. That's sarcasm, folks), but rather focusing on her humanity, maybe showing that she has family, or a promising future to live for. You know, saying "Hey.. what if this was YOUR daughter/sister/aunt/niece - wouldn't you want them to live??"
Instead we have an ad that likens organ donation to a sneaky way to commit sexual assault. Frankly, it makes me want to rip up my donor card and leave it alongside my corpse after I slit my own wrists in despair at my total loss in faith in the human race, as a big 'EFFYOO' to marketers everywhere.
I won't, granted, but it's tempting. Way to do a huge disservice to the cause of organ donation, since I'm sure I'm not the only one who would feel that way.